HOW IT WORKS

We ask AI the questions your buyers ask, and show you the answers.

No guesswork, no proxies, no scraping tricks. We query the real AI engines the way a real buyer would, then score exactly how often you show up.

01

We build the questions your buyers actually ask

Add your website and tell us a few things about your business. We assemble a question set to a published open standard, so it spans the different ways a buyer asks, from the broad category question to the problem someone types at eleven at night without naming a category at all.

You see every question before anything runs, and you can edit any of them or write your own. Questions you have heard from real customers are the best input there is.

Why this matters: the questions decide the score more than anything else does. Two measurements of the same brand on the same day can differ by fifty points based only on what was asked. Most tools never tell you what they asked.

YourBrand yourbrand.com · CRM software YOUR QUESTION SET BIF-12 CATEGORY LEADER best CRM software PRIMARY SEGMENT best CRM software for small businesses JOB TO BE DONE what CRM should I use for a sales pipeline PROBLEM FIRST my team keeps losing track of leads VETTING how do I choose a CRM 5 of 5 kinds of buying question
02

We put those questions to the AI engines

Each question goes to ChatGPT, Perplexity, Claude and Gemini exactly as a buyer would type it. We capture the complete answer each engine gives, every brand it names, every source it cites, in the order it presents them. These are the real answers your prospects are seeing right now.

buyer asks "best CRM for small teams" Perplexity cited ChatGPT absent Claude mentioned Gemini cited Every brand each engine names, captured in order.
03

We score you on two things, not one

For every question and every engine we record two separate facts: did the answer name you, and did it cite your own site as a source. Both matter, and they are rarely the same.

Recommendation is how often AI names you. Most AI answers end without a click, so being named is how you win a buyer who never visits anyone's website. Authority is how often AI cites your site. When buyers do click, they click citations.

We report both, per engine, and we never blend them into a single number. A brand named in every answer but cited in none has a very different problem from one nobody mentions at all, and an average would hide which of the two you have.

TWO SCORES, NEVER AVERAGED Does AI name you? 95 /100 Consistently recommended Does AI cite your site? 39 /100 Under the radar Named nearly everywhere. Cited far less. Perplexity47 ChatGPT0 Claude17 Gemini33 The average of four engines, each scored on its own.
04

You see exactly where the gaps are

The report shows which competitors are winning the citations you're missing, which buyer questions are your biggest gaps, and which sources AI trusts in your category. That is where the work is. When you or your agency have done it, re-run the same questions and the score moves with whatever actually changed, measured the same way every time, so the comparison is honest.

Named instead of you Competitors the engines recommended. hubspot.com TRACKED 9 pipedrive.com TRACKED 6 zoho.com 5 salesforce.com 4 1 rival you track did not appear in this run. insightly.com not named The gaps to close, and who is taking your place.
WHY YOU CAN TRUST THE SCORE

Real answers. Measured, not estimated.

Actual AI answers

We don't model or predict what AI might say. We ask the engines directly and read what they actually return, the same answers your buyers get.

Per engine, not averaged away

The four engines cite very different sources. We score them separately so you see exactly where each one places you, not a blurred average.

Repeatable and comparable

The same method every time means your before-and-after scores are directly comparable, so improvement is provable, not anecdotal.

IN YOUR REPORT

Everything you need to act

Overall & per-engine scores

A single visibility number, plus how each engine rates you.

Query-by-query breakdown

Exactly where you're cited, mentioned, or missing.

Competitor discovery

The brands AI recommends that you aren't tracking yet.

Shareable PDF

A clean report to take to your team or leadership.

See where you really stand, free.

Your first analysis is free, no credit card.

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